The Self-Destruction of the Mainstream Media

American Thinker

For  the past forty years the mainstream media has become increasingly liberal and  more overt in promoting the policies of the Democratic Party.  This  evolutionary process reached its zenith in 2008 when the media were instrumental  in Barack Obama being elected President.   Many journalists dropped  any pretense of objectivity and became not only cheerleaders but active de facto  members of the campaign.   What has their loyalty and prostration  achieved for the journalism community?   During the past two decades  no other sector of the economy has  experienced such overwhelming financial and employment  devastation.

Holy Coast

Yet  the vast majority of the media do not understand why theirs is a declining and  failing business model.  They are still in denial and cannot accept the  reality of the marketplace, as their actions have prompted the American public  to lose all confidence in their objectivity and integrity.

The  2012 election season has begun and this same media finds itself in the position  of having to defend and reinforce the man they chose to sleep with.    They have willingly opted to do exactly that.   The mainstream media  is systematically pulling out all the stops to destroy any and all viable  Republican challengers in an undeclared but understood alliance with the Obama  re-election machine.

Rather  than objectively analyze the folly of the Obama class warfare strategy and its  potential to undermine and destroy societal cohesion, the mainstream media has  trumpeted and encouraged this divisive and dangerous strategy.     The Occupy Wall Street movement, conceived by Friends of Obama  and  encouraged by the White House, as well as blessed by many in the media, was  intended to further reinforce the war against the rich and redirect the anger  and blame for all of America’s woes away from the statist policies of the Obama  regime.   Mitt Romney, who since last summer has been the presumptive  opponent to oppose Obama, is in the process of being cast as the capitalist  villain in this stage production.

Herman  Cain was destroyed by unproven and salacious allegations of sexual  harassment.   Michele Bachmann was portrayed as wild-eyed and unstable  religious fanatic, and Rick Perry was painted as an ignorant, incoherent and  unreliable cowboy from Texas.   Characterizations that would never be  applied to any Democratic candidate.

When  it comes to Newt Gingrich there is no ethical barrier too high for the media to  tear down in an attempt to marginalize him.   Now the specter of an  acknowledged bitter ex-wife being given access to a national stage two days  before a crucial primary vote in order to vent her side of an emotional and  vitriolic divorce saga is considered acceptable, as well as any innuendo or  accusation created out of whole cloth.   A scenario that would never  be contemplated were Newt a liberal Democrat.

What  has this loyalty to progressive group-think and the Democratic Party wrought for  the members of this once-proud profession?   The landscape of the once  mighty journalism community is one of utter devastation.

Since  2001 American newsrooms have lost more than 25 per cent of their full time  journalists resulting in a level of employment not seen since the  mid-1970’s.   Just since 2007 over 14,000 have lost their jobs.

Among  other examples of this decline and fall are:

The  New York Times Company, often considered the bellwether of the national media,  has reduced its labor force by 47% (6,600 jobs) since 2000.  The average  daily circulation for the Times has dropped by over 21% (234,000 readers) during  the same period.  The Company has been liquidating as many assets as possible in order to stay afloat; they now have  few viable assets left to sell and will soon be facing bankruptcy

The  Washington Post, the other most influential newspaper in the country, has seen  its average daily circulation drop by 33% (263,000 readers) since 2000.   More devastating has been the plummet in print advertising revenue which has  dropped by over 60% since 2000.  They too have made major  reductions in their labor force.

Among  the largest chains of newspapers in the country, the McClatchy Company has  experienced a similar downturn.  Since acquiring the Knight-Ridder chain in  2006, the Company has seen its average daily circulation decline from 2.84  million readers to 2.05 (a drop of 28% in only four years).  Many of the  individual papers within the group have resorted to massive layoffs and selling  assets as not only circulation but ad  revenue  has dropped precipitously.

The  Gannet family of newspapers (the largest in the country) has lost over 2 million  in paid circulation since 2000 (28%) while their ad revenue has dropped by 48%.

Since  2000 total U.S. newspaper circulation has fallen by nearly 11  million readers with no end to this freefall in  sight.

The  traditional news magazines (Time, Newsweek and US News & World Report) have  experienced even more devastating results since 2000.  Their readership has declined by over 3.6 million (40%).  Advertising revenue  has dropped by nearly 70%.  A clear indicator of the demise of this media  sector is the sale of Newsweek by the Washington Post Company for $1.00.

The  three network evening news broadcasts have suffered a similar fate.  Since 1991 they have lost 12.6 million  viewers (34%).

In  an attempt to offset the drastic decline in their core businesses all the  various media companies have made a late foray into the internet; however the  revenue generated by that sector does not begin to make up for the ongoing  financial hemorrhaging.

The  mainstream media is first and foremost a business.  Like any business it  must generate revenue, pay its bills and make a profit for its  shareholders.  To produce income it must attract customers (advertisers and  subscribers) to buy its product (the news as well as viewers or readers).   Based on the results over the past ten years it is obvious that the product the  mainstream media is promoting is not selling.

Rather  than understanding the basics of the free market and how capitalism has enabled  many of the old guard in the mainstream media to live extremely comfortable  lives, the most important and fashionable matter for the vast majority of the  journalism community has been to be part of the in-crowd, which requires little  independence of thought or even the ability to generate an original  thought.

Thus  many in the media are still caught up in the old paradigm of good versus evil  wherein conservatives are evil and liberals are good.   Despite the  fact that many have experienced or know of others in their profession with  first-hand knowledge of layoffs, salary reductions and virtually no job  prospects, they never seem to ask why or what will the future be for their  chosen profession much less the country as a whole.

A  cursory examination of history reveals the catastrophic failure of nations  composed of a massive central government siphoning off the wealth of the people  in order to reward those the governing regime deems to be acceptable.  The  media is never among the chosen; in fact it is often the first profession to be  marginalized.

Yet  like so many on the Left, a majority of the members of the mainstream media are  incapable of recognizing their error in blindly supporting the liberal/socialist agenda over the  years.  Regardless of the evidence at hand, either historic or  contemporary, their egos and narcissism so dominate their psyche that admitting  a mistake is tantamount to the apocalypse.  Thus they appear willing to  sacrifice their own future and standard of living by actively campaigning for  Obama’s re-election rather than honestly report on the lies and machinations of  this regime and their devastating impact on future generations.  The only  outcome the media has guaranteed is the continued decline and degradation of  their once noble profession.

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2 thoughts on “The Self-Destruction of the Mainstream Media

  1. So much for expecting a kickback for towing the line, MSM members!

    Keep on lying for Obama… there will be a special place reserved in hell for all of you “journalists.”

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